Building stakeholder support for the OECD Test for Schools is critical to ensure the success of the assessment. Without the full buy-in of relevant stakeholders, school leaders struggle to launch the assessment, secure participation, and take action based on the results.
Successful schools explain the purpose and value of the assessment to all stakeholders, including teachers, school administrators, students, parents, and community members. They clearly articulate why they have decided to administer the assessment and what they intend to do with the results. They share the results of the assessment and work collaboratively to determine their next steps.
Best Practices in Building Stakeholder Support:
1. Clearly articulate the purpose and goals of the assessment. Successful school leaders clearly communicate why the assessment is important, and how it will help improve student outcomes. They differentiate the OECD Test for Schools from other assessments, and demonstrate how it fits into the school’s broader assessment strategy. They emphasize that the assessment is not a test of individual student achievement, but rather a review of how well the school system as a whole is preparing students to succeed in the global economy.
2. Tailor communications for different stakeholder groups. Successful school leaders deliver different messages to different stakeholder groups, depending on their interests and concerns. For students, school leaders present participation in the assessment as a chance to represent their school and fellow students, and build enthusiasm for the assessment through rallies and events. For teachers and school staff, school leaders include them in the analysis of the results, and work collaboratively with them to design improvement strategies. For parents and community members, school leaders conduct outreach to make sure they understand the purpose of the test and how it will help improve the school system.
3. Share results broadly. To ensure stakeholders feel invested in the assessment and its outcomes, successful school leaders share the results broadly with students, school staff, and community members. They celebrate successes, highlight improvement areas, and communicate the school’s plans to address them. They include stakeholder voice in discussions of improvement plans.